Grow Profitably with Confidence
THE FOUNDATION TO BUSINESS SUCCESS IS CLEAR FINANCIAL PLANNING & MANAGEMENT
MY EXPERTISE
CORPORATE ADVISORY
BUDGETING AND CASH FLOW
BUSINESS PLANNING & AI
I assist owners and CEOs in structuring their businesses to maximise growth and future-proof their businesses. My knowledge and key learnings over the last three decades combined with wide industry experience has allowed me to see clearly what is required.
BUSINESS PLANNING & AI
BUDGETING AND CASH FLOW
BUSINESS PLANNING & AI
Over the next decade the global financial services industry will be fundamentally transformed driven by technology, digitisation, regulation, evolving customer expectations and other disruptive forces.
BUDGETING AND CASH FLOW
BUDGETING AND CASH FLOW
BUDGETING AND CASH FLOW
For each client, I prepare a 3-Way forecast which integrates profit, balance sheet and cash flow in one document. Based on your key success factors and expectations the forecast articulates the future of the company in clear financial terms and the funding required to achieve your expectations.
VIRTUAL CFO
STRATEGY & PLANNING
BUDGETING AND CASH FLOW
With experience as a C-level executive, I bring not only financial excellence to the table but also managerial and operational experience. Unlike your average advisor, clients have found my conversations and advice not limited to financial matters but cover the whole spectrum of their businesses.
STRATEGY & PLANNING
STRATEGY & PLANNING
STRATEGY & PLANNING
Strategy and planning are important in today’s environment. Constant change requires flexibility and the ability to pivot quickly to take advantage of market conditions. My experience, especially in forecasting cash requirements and the ability to raise funding is a key attribute for my clients.
CAPITAL RAISING
STRATEGY & PLANNING
STRATEGY & PLANNING
My experience in the preparation of financial forecasting, information documents, and strategy and my expert presentation skills provide a “financial” head to manage senior discussions with astute investors, resulting in capital investment. The key to raising funds is a clear financial forecast, providing the confidence investors need to make a smart decision to invest.
BRUCE WHALL - CA B. COMM (UNSW) FAICD
BRUCE WHALL - CEO
PRINCIPAL CONSULTANT
Bruce Whall is a passionate and dedicated degree-qualified Chartered Accountant with over three decades of experience across a range of industry sectors, Bruce has held senior financial and operational positions in both professional accounting and commerce. Bruce has held positions including CEO, CFO and COO and held several directorships in large to medium-sized commercial businesses spanning Information technology, distribution, food and beverage, finance, manufacturing industries and Not-For-Profit organisations.
Bruce has worked for organisations locally and in association with US and Japanese multinationals, from small to medium-sized enterprises to large international corporations across the public and private sectors.
Bruce has a wide range of managerial experience covering strategic and business planning, mergers and acquisitions, finance, accounting, taxation, working capital management, human resources, treasury, IT&T, OHS, QA and complex operations.
Bruce is an effective communicator, relatable to all players in an organisation from the factory floor to the board room. Bruce is a proven C-Level professional with strong managerial skills and a disciplined and flexible management style. Bruce is an effective change agent with the ability to effect changes and implement them quickly and effectively. By utilising Bruce’s extensive qualifications, experience and knowledge, you can optimise your business success.
CONTACT BRUCE TODAY
Bruce Whall Consulting - CA B. COMM (UNSW) FAICD
It is never too early to get started on taking your business to the next level, but it can often be too late, with a lack of capital and poor financial planning. I am happy to initially meet you obligation free.
After understanding your business and financial goals, I can structure systems and processes specific to your needs, enabling you to achieve and realise your goals.
Bruce Whall Consulting
